marketing technology experience
MEX Breakfast: Turning Content into Growth: A Swiss Insurer’s Customer Experience Playbook

Ready to scale your content and accelerate growth?

Discover how GVB (Gebäudeversicherung Bern) scaled their content strategy and orchestrated their web channels to expand their presence and customer acquisition beyond Bern and across Switzerland.

Join us for a practical, hands-on breakfast event, where we’ll explore how Swiss enterprises can accelerate content creation, publishing, and optimization — powered by Adobe solutions and AI innovation.

From content strategy and SEO to A/B testing, discover the tactics that drive real business results.

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About the event
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Join us for an exclusive in-person event centered on the transformative role of AI within the content supply chain. This two-hour session will explore how AI innovations are reshaping marketing practices, specifically focusing on streamlining content creation, distribution and management. Learn how AI technologies optimize the content supply chain, enabling efficiency, personalization and agility in meeting consumer demands.
Agenda
08:15 - 08:30
Arrival & Registration
08:30 - 08:40
Welcome
08:40 - 09:30
Scaling Content Across Sites and Audiences
Scaling content across multiple sites, audiences, and customer intents is complex — but essential for growth. In this session, we’ll dive into how to build a smart, scalable content strategy without losing focus or efficiency.

You will learn:

• How to map topics to different audience intents and prioritize effectively

• How to prevent content overlap and cannibalization across multiple sites

• How Gen AI and automation can support faster, high-quality content production

Samuel Schmitt
Head of Sales and Marketing at VASS Switzerland
09:30 - 10:10
Orchestrating Customer Experience: How GVB Scaled Content Delivery with Adobe
In this session, GVB will share how they successfully scaled their web presence across Switzerland, using smart orchestration between sites, teams, and technology.

You will learn:

• How to choose between publishing models: classic CMS, headless CMS, and Adobe Edge Delivery Services (EDS)

• How to define team roles and workflows for seamless, scalable content operations

• How to match content type and velocity with the right publication strategy

Simon Stucki
Product Owner "Customer Experience" at GVB

Jonathan Bertin
PreSales Team Lead VASS
10:10 - 10:30
Coffee talk and mingle with the experts
all
10:30 - 11:00
Beyond Publishing: Turning Content into Growth
Once content is live, the real work begins. In this session, you will learn:

• How to use SEO, analytics, and A/B testing to maximize content performance

• How to repurpose and amplify content to increase its lifespan and ROI

• How AI-driven insights can guide smarter content optimization across channels

Sofian Bettayeb
Martech Consultant at VASS
11:00
Closing
Engage, connect, grow
Why you should be there
1
Grow your business
Analysis of current and future trends in AI-driven content supply chain management and learn how it saves you time and money.
2
Explore real use cases
Learn on specific use cases and demos how to streamline content operations with AI technologies.
3
Exchange with likeminded experts
Discuss with our experts and likeminded colleagues possible approaches to your specific challenge and gather inspiration.
For whom is this event
For marketing experts, IT wizards and digital strategists at medium to large-size B2C and B2B companies.

Please note that seats are limited. Register now and secure your space. We are looking forward to seeing you in person.
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Inspring
Speakers
Samuel Schmitt
Customer Experience Leader
I'm a creative marketing technologist, and I spent the last 13 years delivering digital solutions to companies and helped them with their digital transformation and strategy. I've developed solid expertise in the fields of digital marketing, sales and web technologies. My mindset is entrepreneurial. I proactively seek out change, rather than waiting to adapt to change. I enjoy exploring new areas of digital space and learning new things every day.
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Sofian Bettayeb
Grow Webflow sites with SEO - Marketing and Technology at VASS
Hi, I'm Sofian. By day, I help international brands like Rolex and Helsana define their digital marketing strategies. By night, I build marketing websites and SEO tools for the Webflow community. In Between, I write blog articles about People First Marketing and the Marketing team of 1.
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Simon Stucki
Product Owner "Customer Experience" at GVB
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Jonathan Bertin
Presales Teamlead
Lead Pre-Sales, supporting our partners to grow in the digital world leveraging the latest cutting-edge Adobe and Marketing Cloud technologies for Luxury, Banking and Finance industries
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VASS is a global digital transformation company that puts organizations at the forefront of innovation, by bringing together talent, knowledge and technology. With our digital solutions, we lead people and organizations around the world on their transition towards the future. Our 4,900 experts in 26 countries across Europe, America and Asia work alongside our clients, partners and key industry players to deliver best-in-class digital innovation that shapes the landscape of banking, retail, insurance, public administration, utilities, telecommunications and media sectors. Our approach is based on mindful technology, through which we create positive environments and meaningful opportunities.
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Register today and revolutionize the efficiency in your marketing.
  • Expand Know-How on Marketing Technology Solution
  • Exchange with likeminded Experts
  • Experience Customer References