marketing technology experience
MEX Breakfast: The Experience Mosaic – Piecing Together Digital Transformation Stories

Delve into an exclusive in-person event where the narrative of real customer stories unfolds:

  • From Cloud Vision to Reality: Follow a client's journey through the lens of modern cloud architecture, from strategic planning to optimal execution.
  • Harmonizing Design and Technology: Witness the fusion of sustainability and accessibility in technology projects, ensuring efficiency and scalability for future growth.
  • Elevating Content: Elevate your perspective on content management and revolutionize your approach with forward-thinking strategies that lead to tangible results.

08:15 - 08:30
Arrival & Registration
08:30 - 08:40
Ivana Lachner
08:40 - 09:00
Digital Transformation powered by modern Cloud Architecture - from strategy to optimization
Join us for an insightful presentation on Franke Group's remarkable digital transformation, accomplished in collaboration with Valtech. Discover how Franke revitalized its website within a year, enhancing the user experience for coffee enthusiasts, professional chefs, and home cooks. Valtech's expertise as an end-to-end transformation partner and the implementation of the AEM Cloud Solution played a pivotal role. Learn how Franke improved its website's information architecture, content strategy, and layout. Explore standout features like the "Product Explorer" and "Machine Finder," simplifying product exploration. Gain valuable insights into the benefits of cloud technology and the impact of strategic partnerships on customer-centric innovation.
Yanick Belart
Lukas Kunz
09:00 - 09:40
Accelerating Content Mastery: Pioneering Experience Innovation with AEM
Embark on a journey through Adobe's frontier of content management innovation with AEM's Edge Delivery Services. This session is not about the one-size-fits-all but the tailored fit for each unique enterprise. We'll navigate through the landscape of current and emerging strategies for web experience management on AEM, highlighting the pivotal benefits of Edge Delivery Services. Gain clarity on which architectural approach aligns with your specific use cases, and understand how to leverage the edge to accelerate your digital transformation.
Matthias Wermund
09:40 - 10:00
Talk and mingle with the experts
Q&A – Discussion, Questions, Exchange
10:00 - 10:20
Scaling Design: an Accessible and Sustainable governance
Design systems: the backbone for achieving harmonious collaboration between Technology and Design within digital projects. These systems act as a unifying language, providing a shared foundation for both designers and developers to work seamlessly together. As a result, the marriage of Design and Technology reaches innovative heights, ensuring not just efficiency but a next-level commitment to sustainability and accessibility. Our Design systems govern the intricate dance between tech and design, while laying the groundwork for scalability, enabling organizations to effortlessly adapt and expand their digital initiatives.
Loic Sattler
10:20 - 10:30
Engage, connect, grow
Why you should be there
Explore real use cases
Engage with digital trailblazers, absorb transformative insights, and experience the fusion of content elevation firsthand.
Exchange with likeminded experts
Engage with digital trailblazers, absorb transformative insights, and experience the fusion of content elevation firsthand.
Grow your business
Leave empowered to navigate the future of experience innovation within your own enterprise
For whom is this event
For marketing experts, IT wizards and digital strategists at medium to large-size B2C and B2B companies.

Please note that seats are limited. Register now and secure your space. We are looking forward to seeing you in person.
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Iva Asche
Vice President at Valtech
As the leader of Valtech's European Adobe Business, I bring a wealth of experience from pivotal roles within the Adobe domain. My deep understanding of Adobe technologies, coupled with broader DXP expertise and insights into client needs, uniquely positions me as a strategic leader. At Valtech, I'm dedicated to advancing our capability to deliver cutting-edge solutions. With a steadfast commitment to a client-centric approach, I ensure that client success remains our top priority in every endeavor we undertake.
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Yanick Belart
Team Leader Digital Marketing Competence Center
Yanick is a Project Leader for various Digital Marketing topics at Franke Technology and Trademark Ltd. His recent major project involved leading a Web Rebranding project, requiring a completely new infrastructure and content stack. Moreover, Yanick leads the global Digital Marketing Competence Center team at Franke, specializing in integrating new technologies and harmonizing processes within marketing organizations. With a strong passion for technology and keen attention to detail, he has significantly influenced the digital business landscape across the Franke Group. Yanick's deep understanding of digital marketing systems enables him to develop or discover innovative solutions tailored to meet evolving business needs in the dynamic digital landscape.
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Lukas Kunz
Senior Project Manager
Lukas Kunz is a seasoned professional with a diverse background in IT project management and digital marketing. With a passion for leveraging technology to drive business success, Lukas specializes in CMS (Content Management Systems) projects. Drawing from his deep knowledge and experience in the field, he has become a trusted expert in guiding organizations through the complexities of CMS implementation and management. With a talent for clear communication and a knack for simplifying technical concepts, Lukas is highly regarded as a skilled presenter. He shares his expertise and insights at various industry events, enlightening audiences on the intricacies of CMS projects and offering practical strategies for achieving optimal results. With his dynamic stage presence and engaging delivery style, Lukas captivates audiences and leaves a lasting impact.
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Loic Sattler
Head of Experience Design
Currently serving as the Head of Design at Valtech Switzerland, Loïc Sattler has left his mark on impactful brands like Adidas, Mercedes, Dior, and more, earning accolades globally. With deep expertise in digital experiences, Loïc champions empathy, planet-centric design, and co-creation to transform businesses and craft unforgettable experiences. Recognized as a people leader, he fosters creative development, inspiring teams to innovate and thrive. In his spare time, Loïc scouts AIs, organizes art exhibitions, and shares insights at public and online events.
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Matthias Wermund
VP Technology - Adobe
Matthias leads the global Adobe practice for Valtech and is industry-known expert and frequent conference speaker for the Adobe Experience Cloud, with focus on AEM architecture. Matthias has been recognized by Adobe as global AEM Rockstar 2021 and inaugural AEM Champion 2022.
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#wearevaltech We exist to unlock a better way to experience the world As an experience innovation company, we empower people and businesses to thrive in a rapidly changing and connected world. We believe exceptional things happen at the intersection between different crafts, cultures, and perspectives and that the most exciting breakthroughs come from combining uncommon connections. As one global team, we offer solutions designed to achieve the exceptional, helping our clients leap beyond sameness and maximize their full potential. 
Register now
Register today and revolutionize the efficiency in your marketing.
  • Expand Know-How on Marketing Technology Solution
  • Exchange with likeminded Experts
  • Experience Customer References