marketing technology experience
MEX Breakfast: Digital Aftermarket Service- how to keep winning hearts and minds

  • What can you offer your customers to keep them happy and add to their trust in your brand, so that they will become your ambassadors?

  • How other companies made b2b service platforms that are adding real value.

  • How to build a stack thats efficient and cost-effective to maintain and update.

  • How to set up and manage a financial dashboard that makes handling multiple revenue streams accross the globe and for all payment types a breeze.

Agenda
08:15 - 08:30
Arrival & Registration
08:30 - 08:40
Welcome
Ivana Lachner
08:40 - 09:30
Learning from Aftermarket Champions: How to make Customer Platforms work and why that matters for your strategic growth
Stefan Willkommer (CEO) and Daniel Hinderink (Director Strategy) will talk about Customer Platforms and Aftermarket with a focus on success stories and examples. We will also offer a perspective into how Customer Platforms can evolve to form platform business models - and ultimately business ecosystems. Key takeaways will be about what to prioritize in planning and implementing successful aftermarket solutions for the new type of customers.
Stefan Willkommer & Daniel Hinderink
TechDevision
09:30 - 09:50
Talk and mingle with the experts
Q&A – Discussion, Questions, Exchange
all
09:50 - 10:20
Turn one-time Customers into frequent Buyers and Subscribers: Removing friction and creating new business models for incremental growth
Join us for an insightful session exploring the power and potential of the Stripe platform, featuring a quick introduction followed by an examination of key market trends. Discover the importance of direct-to-consumer connections, platform and marketplace dynamics with examples like SparePartsNow.de, and the rise of subscription services including in-car payments. Optional insights into B2B features within Adobe Commerce will also be covered, highlighting bank transfers, reconciliation, and more.
David Nisbet
Stripe
10:20 - 10:30
Closing
Engage, connect, grow
Why you should be there
1
Winning existing customers again is the most efficient way to drive sales
Find out how digital customer platform can help with that
2
Learn how others found out what matters most to their clients and consumers
Understand what makes a great IT architecture, without knowing anything about tech
3
How to keep track of revenue in a multi-deal type scenario in a global commerce operation
How to prepare your digital business to evolve from single offering to platform business to business ecosystem
For whom is this event
For marketing experts, IT wizards and digital strategists at medium to large-size B2C and B2B companies.

Please note that seats are limited. Register now and secure your space. We are looking forward to seeing you in person.
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Previous Participants
Inspring
Speakers
Daniel Hinderink
Director Strategy & Growth at TechDivision GmbH
I'm a proven Strategy, Marketing and Process Design Expert. I've been working in the digital world for 20 years, and I am still exited about it. I love to learn about other people's field of expertise and help them with a fresh look by a trained, fervently analytic mind. I'm collaborative, quick-thinking and adaptable, always contemplating what the strategic implications are of what we do today, and ever more passionate about the potential of technology to make life better for all of us. And I love mountains. 20+ years in digital transformation (ongoing) 18+ years leading teams and managing people 17 years of consulting in strategy, marketing and process design 15 years of being passionate about marketing in an Open Source environment.
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Stefan Willkommer
CEO
Stefan is Co-Founder and CEO of TechDivision GmbH a leading provider for Digital Commerce, Omnichannel and Agilisation. He has more than 15 years of experience in this area. Beyond he is an outspoken evangelist for open source and supports a serios number of nationanl and international brands on their eCommerce and Omnichannel activities. Besides he is a gladly seen speaker at international conferences for digitization in commerce and company transformation in the new work environment.
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David Nisbet
Head of Agency Ecosystem Partnerships EMEA at Stripe
David is a key player in the agency tech landscape, working with some of the largest and most influential global digital agencies on the planet – helping them solve their client's critical business issues by leveraging market-leading technology. Since 2016 David has been working exclusively in the field of partnerships, alliances and ecosystem-led growth. Having previously held key positions at Adobe, Experian, Tealium, Pavilion (formerly Revenue Collective), the MACH Alliance and Partner Leaders. David is passionate about helping businesses drive experience-led commerce to create profitable growth.
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As a full-service digital enabler, TechDivision has been supporting well-known brands since 1997 in the holistic planning, conception and implementation of web-based technologies. With 170 people and leading brands as customers in many different sectors, TechDivision is especially well-known for its prowess in eCommerce solutions and everything that makes online shopping successful, both in B2C and B2B.
Stripe is a technology company that develops solutions for the economic infrastructure of the internet. Businesses of all sizes—from startups to publicly traded companies—use our software to accept payments and manage their businesses online. Stripe is headquartered in San Francisco and Dublin, with offices in London, Paris, Singapore, Tokyo, and other cities around the world.
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