marketing technology experience
MEX Breakfast: Content at Scale: Orchestrating Creativity, AI & Customer Experience

Ready to scale your content and accelerate growth?
Learn how to create, publish, and optimize content with a practical, hands-on approach – not just tech talk or AI theory. From SEO to A/B testing, discover what really drives results across marketing, IT, and content teams.

See how leading enterprises are transforming their digital presence by streamlining content production, delivery, and performance. Get inspired by GVB (Gebäudeversicherung) and their journey to a lightning-fast magazine site and a high-converting marketing funnel – all powered by Adobe Experience Manager.

And don’t miss the exclusive preview of Adobe GenStudio – the latest breakthrough in content creation that’s set to change the game.

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About the event
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Join us for an exclusive in-person event centered on the transformative role of AI within the content supply chain. This two-hour session will explore how AI innovations are reshaping marketing practices, specifically focusing on streamlining content creation, distribution and management. Learn how AI technologies optimize the content supply chain, enabling efficiency, personalization and agility in meeting consumer demands.
Agenda
08:15 - 08:30
Arrival & Registration
08:30 - 08:40
Welcome
Ivana Lachner
08:40 - 09:30
From Strategy to Execution: Scaling Content Without Chaos
Scaling content across multi-sites, multi-audiences, and multi-intents is a challenge.

• How to define topics vs. intent and set content priorities
• Avoiding overlap & cannibalization across multiple platforms
• Leveraging Gen AI & automation for scalable content production
Samuel Schmitt
Head of Sales and Marketing at VASS Switzerland
09:30 - 10:10
Orchestration Customer Experience: The Right Content, The Right Way (incl. GVB Case Study)
Content publication isn’t one-size-fits-all.

• Different publishing models: "classic" CMS, headless CMS, and the latest Adobe EDS
• Defining team roles & workflows for seamless content operations
• Matching content type & velocity with the right publication workflow
• GVB Case Study: How they built a high-speed magazine site and a marketing funnel using AEM
Jonathan Bertin
PreSales Team Lead VASS
10:10 - 10:30
Coffee talk and mingle with the experts
all
10:30 - 11:00
Beyond Publishing: Turning Content into Growth
Once content is live, the real work begins.

• SEO, analytics & A/B testing to maximize impact
• Content repurposing to extend content lifespan and reach
• Using AI-driven insights to optimize performance over time
Sofian Bettayeb
Martech Consultant at VASS
11:00
Closing
Engage, connect, grow
Why you should be there
1
Grow your business
Analysis of current and future trends in AI-driven content supply chain management and learn how it saves you time and money.
2
Explore real use cases
Learn on specific use cases and demos how to streamline content operations with AI technologies.
3
Exchange with likeminded experts
Discuss with our experts and likeminded colleagues possible approaches to your specific challenge and gather inspiration.
For whom is this event
For marketing experts, IT wizards and digital strategists at medium to large-size B2C and B2B companies.

Please note that seats are limited. Register now and secure your space. We are looking forward to seeing you in person.
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Inspring
Speakers
Samuel Schmitt
Customer Experience Leader
I'm a creative marketing technologist, and I spent the last 13 years delivering digital solutions to companies and helped them with their digital transformation and strategy. I've developed solid expertise in the fields of digital marketing, sales and web technologies. My mindset is entrepreneurial. I proactively seek out change, rather than waiting to adapt to change. I enjoy exploring new areas of digital space and learning new things every day.
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Sofian Bettayeb
Grow Webflow sites with SEO - Marketing and Technology at VASS
Hi, I'm Sofian. By day, I help international brands like Rolex and Helsana define their digital marketing strategies. By night, I build marketing websites and SEO tools for the Webflow community. In Between, I write blog articles about People First Marketing and the Marketing team of 1.
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Jonathan Bertin
Presales Teamlead
Lead Pre-Sales, supporting our partners to grow in the digital world leveraging the latest cutting-edge Adobe and Marketing Cloud technologies for Luxury, Banking and Finance industries
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VASS is a global digital transformation company that puts organizations at the forefront of innovation, by bringing together talent, knowledge and technology. With our digital solutions, we lead people and organizations around the world on their transition towards the future. Our 4,900 experts in 26 countries across Europe, America and Asia work alongside our clients, partners and key industry players to deliver best-in-class digital innovation that shapes the landscape of banking, retail, insurance, public administration, utilities, telecommunications and media sectors. Our approach is based on mindful technology, through which we create positive environments and meaningful opportunities.
Register now
Register today and revolutionize the efficiency in your marketing.
  • Expand Know-How on Marketing Technology Solution
  • Exchange with likeminded Experts
  • Experience Customer References