marketing technology experience
MEX Breakfast: Customer Data Activation with Customer Journeys, Real-Time Personalization & AI

Join us for a dynamic MEX Breakfast event where we will explore how real-time personalization and AI are revolutionizing customer journeys.

Attendees will learn:

  • How to harness customer data to drive meaningful and measurable results for their businesses.

  • How to leverage CDPs to enhance customer interactions and drive engagement through personalized experiences.

  • How different companies have effectively leveraged customer data to achieve significant outcomes, gaining practical knowledge and inspiration to apply in their own organizations.

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About the event
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Join us for an exclusive in-person event centered on the transformative role of AI within the content supply chain. This two-hour session will explore how AI innovations are reshaping marketing practices, specifically focusing on streamlining content creation, distribution and management. Learn how AI technologies optimize the content supply chain, enabling efficiency, personalization and agility in meeting consumer demands.
Agenda
08:15 - 08:30
Arrival & Registration
08:30 - 08:40
Welcome
Ivana Lachner
08:40 - 09:30
From Data to Action: Activating Customer Insights for Success
In this session, we will explore the concept of data activation, providing a comprehensive guide on how enterprises can transition to data-driven marketing. We will cover the essential steps, starting with data collection, defining key use cases, and effectively activating customer data. Participants will gain insights into various strategies and tools available to facilitate this process. By the end of this session, attendees will have a clear understanding of how to harness customer data to drive meaningful and measurable results for their businesses.
Samuel Schmitt
Head of Sales and Marketing at VASS Switzerland
09:30 - 10:10
Get Started with Real-time Personalization and CDP
This session will focus on Customer Data Platforms (CDP) and their role in real-time personalization. We will practically demonstrate the capabilities of the Adobe Experience Platform, showcasing real use cases. Attendees will learn how to leverage CDPs to enhance customer interactions and drive engagement through personalized experiences.
Guillermo Landrove
Global-Go-To-Market AdMarTech Nateevo Leader at Nateevo
10:10 - 10:30
Coffee talk and mingle with the experts
all
10:30 - 11:00
Insights from Successful Customer Data Activation Projects
In this session, we will explore a range of real-world examples of successful customer data activation projects. By examining various case studies, we will provide valuable insights into the strategic application of data activation. Attendees will learn how different companies have effectively leveraged customer data to achieve significant outcomes, gaining practical knowledge and inspiration to apply in their own organizations.
Matias Acosta
Global Go-To-Market Director at Nateevo
11:00
Closing
Engage, connect, grow
Why you should be there
1
Grow your business
Analysis of current and future trends in AI-driven content supply chain management and learn how it saves you time and money.
2
Explore real use cases
Learn on specific use cases and demos how to streamline content operations with AI technologies.
3
Exchange with likeminded experts
Discuss with our experts and likeminded colleagues possible approaches to your specific challenge and gather inspiration.
For whom is this event
For marketing experts, IT wizards and digital strategists at medium to large-size B2C and B2B companies.

Please note that seats are limited. Register now and secure your space. We are looking forward to seeing you in person.
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Inspring
Speakers
Samuel Schmitt
Customer Experience Leader
I'm a creative marketing technologist, and I spent the last 13 years delivering digital solutions to companies and helped them with their digital transformation and strategy. I've developed solid expertise in the fields of digital marketing, sales and web technologies. My mindset is entrepreneurial. I proactively seek out change, rather than waiting to adapt to change. I enjoy exploring new areas of digital space and learning new things every day.
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Matias Acosta
Global Go-To-Market Director at Nateevo
• In 2017, Matías took on the task of building NATEEVO's Martech department from the ground up, which now encompasses 150 professionals. Positioned at the crossroads of technology, data, and digital business, he guides projects using technologies from respected vendors like Salesforce and Adobe, with areas of focus including Marketing Automation, Real-Time Personalization, and CDP. At present, Matías assists in shaping NATEEVO's international strategy and global go-to-market operations, managing projects mainly in Spain and LATAM for Anglo-Saxon markets. • His earlier experiences as Web Analytics Lead at Deloitte Digital and Senior Web Analyst at AS.com have enriched his understanding of the digital and analytic sectors. A graduate in business administration from Complutense University of Madrid, with further M&A training, Matías combines commercial knowledge and technological insight, contributing to efficient commercial planning and strategic operational decisions. • In addition to his professional roles, Matías is also recognized for his dedication to education. He has served as a professor at well-known institutions, sharing his knowledge and expertise with over 6,000 students both domestically and internationally. This experience has allowed Matías to influence the next generation of digital and business professionals, shaping their understanding and application of technology, data, and business principles in the rapidly evolving digital landscape. Matías's commitment to education further exemplifies his dedication to his field and his desire to cultivate a thriving, forward-thinking industry.
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Guillermo Landrove
Global-Go-To-Market AdMarTech Nateevo Leader at Nateevo
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VASS is a global digital transformation company that puts organizations at the forefront of innovation, by bringing together talent, knowledge and technology. With our digital solutions, we lead people and organizations around the world on their transition towards the future. Our 4,900 experts in 26 countries across Europe, America and Asia work alongside our clients, partners and key industry players to deliver best-in-class digital innovation that shapes the landscape of banking, retail, insurance, public administration, utilities, telecommunications and media sectors. Our approach is based on mindful technology, through which we create positive environments and meaningful opportunities.
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Register today and revolutionize the efficiency in your marketing.
  • Expand Know-How on Marketing Technology Solution
  • Exchange with likeminded Experts
  • Experience Customer References