marketing technology experience
MEX Breakfast: AI unleashes the Content Supply Chain
Join us for an exclusive in-person event centered on the transformative role of AI within the content supply chain.
What you learn:
- AI-powered consumers: Studies show that AI will drive up to 55% of global spending by 2030. Learn how businesses can adapt and grow.
- Content velocity: Discover how Kawasaki & Bimota optimize content delivery and engagement.
- AI market trends: Explore how AI reshapes consumer behavior and business strategies.
About the event
Sign up
AI-driven consumers are reshaping markets, driving up to 55% of global spending by 2030. Businesses must adapt to AI-powered engagement strategies to stay competitive. Discover how brands like Kawasaki & Bimota leverage AI to enhance content velocity, automation, and localization. Gain insights into market trends and consumer expectations in the evolving AI landscape as announced at Adobe Summit 2025.
Agenda
08:30 - 09:00
Arrival & Registration
09:00 - 09:10
Welcome
Ivana B. Lachner
09:10 - 09:30
Adobe Summit 2025
AI Innovations Unleashed At the Adobe Summit 2025, Adobe introduced groundbreaking innovations in Customer Experience Orchestration (CXO), leveraging AI to enhance personalization at scale across all customer touchpoints. The advancements are powered by the Adobe AI Platform, integrating AI agents, models, and first-party data to optimize marketing and customer interactions. A key highlight is the Adobe Experience Platform (AEP) Agent Orchestrator, enabling businesses to manage AI agents across Adobe and third-party ecosystems for seamless CXO. Take this opportunity to learn directly from the experts about how to leverage these innovations.
AI Innovations Unleashed At the Adobe Summit 2025, Adobe introduced groundbreaking innovations in Customer Experience Orchestration (CXO), leveraging AI to enhance personalization at scale across all customer touchpoints. The advancements are powered by the Adobe AI Platform, integrating AI agents, models, and first-party data to optimize marketing and customer interactions. A key highlight is the Adobe Experience Platform (AEP) Agent Orchestrator, enabling businesses to manage AI agents across Adobe and third-party ecosystems for seamless CXO. Take this opportunity to learn directly from the experts about how to leverage these innovations.
Nikolay Bakaltchev & Alex Muck
Product Sales Specialist
Adobe
Product Sales Specialist
Adobe
09:30 - 10:10
Innovating Content Velocity
Kawasaki & Bimota Case Study Discover how Kawasaki & Bimota harnessed innovative solutions to revolutionize content velocity, ensuring faster, more efficient content delivery at scale. Learn how automation and real-time translation enable global brands to maintain consistency while enhancing engagement. This case study, first presented at Adobe Summit, explores key innovations in digital experience management and new, cutting-edge technologies.
Kawasaki & Bimota Case Study Discover how Kawasaki & Bimota harnessed innovative solutions to revolutionize content velocity, ensuring faster, more efficient content delivery at scale. Learn how automation and real-time translation enable global brands to maintain consistency while enhancing engagement. This case study, first presented at Adobe Summit, explores key innovations in digital experience management and new, cutting-edge technologies.
Sybrand Lubbe
Principal Solution Architect
Cognizant Netcentric
Principal Solution Architect
Cognizant Netcentric
10:10 - 10:30
Coffee talk and mingle with the experts
Engage with industry experts and peers to exchange ideas and strategies.
all
10:30 - 10:50
AI Thought Leadership Study:
New Minds, New Markets Explore how AI-driven consumers are reshaping market dynamics, driving global spending significantly by 2030. Learn how businesses can stay ahead by understanding the evolving needs and expectations of AI-empowered customers and adapting their strategies accordingly.
New Minds, New Markets Explore how AI-driven consumers are reshaping market dynamics, driving global spending significantly by 2030. Learn how businesses can stay ahead by understanding the evolving needs and expectations of AI-empowered customers and adapting their strategies accordingly.
Urs Bucher
CMO
Cognizant Netcentric.
CMO
Cognizant Netcentric.
10:50 - 11:00
Closing Remarks – Engage, Connect, Grow
Engage, connect, grow
Why should you attend?
1
Grow your business
Gain insights into current and future trends in AI-driven content supply chain management and learn how AI can save you time and money.
2
Explore real use cases
See practical applications and live demos showcasing how AI optimizes content operations and enhances marketing efficiency.
3
Exchange with likeminded experts
Connect with industry leaders and peers to discuss challenges, exchange ideas, and find inspiration for your AI-driven strategies.
Who should attend?
Decision makers and influencers in marketing and IT in midsize and large enterprises.
Sign up
Join a network of high level companies
Previous Participants
Inspring
Speakers
Urs Bucher
Chief Marketing Officer at Cognizant Netcentric.
Urs started his career in IT over 30 years ago and moved on to sales & marketing positions since then. As Director New Business he is responsible for the successful growth of business in our Zurich studio. He considers himself a hopeless optimistic, even after all those years in IT, digital and marketing. The proud father loves good food and wine and is a passionate TEDster.
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Sybrand Lubbe
Principal Solution Architect at Kawasaki / Bimota
With over 20 years of experience in the IT Industry, Sybrand has vast experience from graphic design, development, project management and transitioning into solution architecture, specialising in designing and implementing scalable solutions with the Adobe Product Suites. Focussing not only on Experience Manager and Edge Delivery Services, but also helping organisations optimising their digital experiences by leveraging the full potential of the Adobe Ecosystem. He recently helped BiMota to unleash the potential of fast to market website delivery with Edge Delivery Services. Other Technologies he is passionate about include Adobe Workfront, Target, Analytics, AJO, Elastic Search and Microsoft Dynamics.
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Lukas Ryf
Senior Director Web Platforms and Member of the Board, Adobe Research (Schweiz) AG
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Nikolay Bakaltchev
Product Sales Specialist at Adobe
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Alex Muck
Product Sales Specialist at Adobe
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Cognizant Netcentric is the end-to-end digital partner that transforms brand experiences into next generation customer engagement by leveraging the Adobe Experience Cloud. As Cognizant’s Adobe Center of Excellence, we have the expertise to leverage Adobe’s suite of enterprise digital marketing solutions. From personalisation at scale to journey orchestration to workflow management - we enable and deliver true customer experience excellence at scale.
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