marketing technology experience
MEX Breakfast: AI in the Content Supply Chain

Join us for an exclusive in-person event centered on the transformative role of AI within the content supply chain.

  • Curious how AI is revolutionizing content translation and image localization for Adobe.com?
  • How to seize marketing opportunities posed by GenAI whilst minimizing risk.
  • Discover how our AI virtual assistant Solari works.
  • How to leverage the potential of AI powered translations.
Agenda
08:15 - 08:30
Arrival & Registration
08:30 - 08:40
Welcome
Ivana B. Lachner
08:40 - 09:00
Marketing in the age of GenAI:
How to seize the marketing opportunities posed by GenAI whilst minimizing risk
Generative AI, or GenAI, is radically transforming how people interact with information. Marketing leaders who deploy GenAI safely and strategically today stand to differentiate themselves at a magnitude far greater than the standard “first mover” wins. But they must also prepare for a radically different landscape. Discover the opportunities, risks, and threats posed by GenAI and how brands can overcome them to maximize marketing outcomes.
Urs Bucher
CMO
Cognizant Netcentric.
09:00 - 09:40
Under the hood:
How our AI virtual travel assistant Solari works
Explore with this innovative showcase how brands can harness conversational and generative AI technologies, such as ChatGPT, and integrate them with Adobe Experience Cloud solutions like Adobe Journey Optimizer, in this case – and blast off into your next space holiday with our virtual travel assistant Solari.
Yoel Gonzalez
Senior Engineer
Cognizant Netcentric
09:40 - 10:00
Coffee talk and mingle with the experts
all
10:00 - 10:20
Future today:
Insights into AI powered translations
Analysis of current and future trends in AI-driven content supply chain management.
Lukas Ryf
Senior Director
Adobe
10:20 - 10:30
Closing
Engage, connect, grow
Why should you attend?
1
Grow your business
Analysis of current and future trends in AI-driven content supply chain management and learn how it saves you time and money.
2
Explore real use cases
Learn on specific use cases and demos how to streamline content operations with AI technologies.
3
Exchange with likeminded experts
Discuss with our experts and likeminded colleagues possible approaches to your specific challenge and gather inspiration.
Who should attend?
Decision makers and influencers in marketing and IT in midsize and large enterprises.
Sign up
Join a network of high level companies
Previous Participants
Inspring
Speakers
Urs Bucher
Chief Marketing Officer at Cognizant Netcentric.
Urs started his career in IT over 30 years ago and moved on to sales & marketing positions since then. As Director New Business he is responsible for the successful growth of business in our Zurich studio. He considers himself a hopeless optimistic, even after all those years in IT, digital and marketing. The proud father loves good food and wine and is a passionate TEDster.
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Yoel Gonzalez
Applied Intelligence Engineer
Yoel has a Telecommunication Engineering BSc with strong programming skills. He is skilled in designing and building Search Engines, end to end ML pipelines, computer vision services and other AI related solutions. He has a background as a Cloud Developer and Machine Learning engineer for 4 years for medical, financial, and industrial environments allowing him to easily adapt to any new technology and client need. His strong point is his versatility and his fast learning capabilities with any new technology or programming language.
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Lukas Ryf
Senior Director Web Platforms and Member of the Board, Adobe Research (Schweiz) AG
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Cognizant Netcentric is the end-to-end digital partner that transforms brand experiences into next generation customer engagement by leveraging the Adobe Experience Cloud. As Cognizant’s Adobe Center of Excellence, we have the expertise to leverage Adobe’s suite of enterprise digital marketing solutions. From personalisation at scale to journey orchestration to workflow management - we enable and deliver true customer experience excellence at scale.
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